Project Outline:

We are told to redesign the Philips Omni channel in collaboration with Philips.

My team and I decided to design a system to be implemented within Philips to make the customer's shopping experience very personalised.

We understand how Philips is already an established company and household brand but what keeps it from staying the same in the future? The younger generation might not know what Philips is. Hence, this system is also designed for younger homeowners and guarantees future sales.

How this system would work through collected data from customers and curated product suggestions. Not a regular AI chat box but with actual customer service staff. Talking to customers like a friend, knowing their PAX household and what their regular routine and lifestyle might be. This info would help the staff of Philips know what product to recommend.

That is all done online. So with the physical store, how does it come into play?

The physical store would be for customers to come down and get a feel of touch with the product. They would be able to book a time slot on the app, with their personal staff to come down to the physical store to experience the product in real-time, with real ingredients and food. The space would be transformed into a similar customer's home layout/design to get the full experience of placement of the product before making the purchase.

The physical store is designed with movable modular blocks for the transformation and personalisation to happen.