Project Outline:

This project is focused on helping a TCM medical company redesign/rebrand a product series of theirs. Redesigning the old packaging to be more modern looking. Attracting a bigger range of audience and new customers.

By modernising the packaging design of a Chinese oriental remedies group, it is best to target a younger female audience. This can be achieved through the use of bright, youthful colours such as yellow and green. Simplified graphics of the medicinal ingredients can provide a sleek and sophisticated feel. To further connect with the target audience, showcasing Chinese text instead of English can add an exotic touch to the product.

Additionally, the tea packet itself is designed to be interactive, with a built-in compact and portable cup, allowing the user to have their tea wherever and whenever they like.